📍 Classroom RT157, Toronto
🏢 Hosted by Rotman School of Management, University of Toronto
The Marketing academic area at Rotman is hosting a seminar featuring Jacqueline Rifkin from Cornell University as part of its Marketing Seminar Series. The in-person seminar will take place in Classroom RT157 and runs for 90 minutes during the late morning. This series brings visiting scholars and researchers to share their latest work with the Rotman community.
Why it’s worth going
Marketing expertise is increasingly relevant for finance and accounting students, particularly those interested in roles that require understanding customer behavior, brand value, or market positioning. The intersection of marketing and finance is critical in areas like corporate strategy, financial analysis of consumer-facing companies, and valuation work. Exposure to cutting-edge marketing research from a Cornell scholar broadens students’ business acumen beyond purely financial metrics.
Going in prepared
Arrive at Classroom RT157 by 10:30 a.m. when the seminar starts. Since this is an academic seminar featuring a visiting scholar, consider reviewing any information about the speaker’s research interests beforehand to better understand the context of the presentation. The seminar ends at noon, making it convenient to attend before afternoon classes or commitments.
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Details from the organizer’s page. Confirm the date, price and registration with the organizer before you go. Shown as $0.00 when the organizer lists no cost.
Posted September 14, 2026