📍 Classroom RT157, Toronto
🏢 Hosted by Rotman School of Management, University of Toronto
The Marketing academic area at Rotman is hosting Andreas Kraft from the University of Chicago as part of its Marketing Seminar Series. The in-person seminar will take place in Classroom RT157 and runs for 90 minutes during the late morning. This series brings distinguished marketing scholars to share their research with the Rotman community.
Why it’s worth going
Marketing research from a University of Chicago scholar brings rigorous analytical perspectives that complement finance and accounting training. Understanding consumer behavior and market dynamics is increasingly important for finance professionals who analyze consumer-facing companies or work in industries where brand value drives financial performance. The analytical approaches used in marketing research often parallel those used in financial analysis.
Going in prepared
Arrive at Classroom RT157 by 10:30 a.m. when the seminar begins. Since the speaker is from a top-tier business school known for its analytical rigor, expect a research-focused presentation. The seminar ends at noon, making it convenient to attend without disrupting afternoon commitments. Consider preparing questions that connect marketing insights to financial or accounting applications.
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Details from the organizer’s page. Confirm the date, price and registration with the organizer before you go. Shown as $0.00 when the organizer lists no cost.
Posted September 14, 2026